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About us
About us
We are here to deliver an experience that meets the needs of both your customers and employees.
IXM was founded to help companies unlock their full potential and create experiences that leave a lasting impression on both customers and employees.
At IXM, we understand that the experience domain is relatively new and unfamiliar to many businesses. Determining the best course of action and creating meaningful experiences that truly resonate can be challenging. That’s where we come in—our mission is to guide brands through this complex landscape and empower them to succeed. Our passion lies in providing expert assistance and helping brands thrive in the dynamic world of experience management.
We believe that knowledge is the key to driving change and transforming experiences for the better. That’s why we offer a range of consultancy services, training programs, workshops, and accreditation initiatives designed to provide accurate, actionable, and standardized knowledge in the field of customer experience management.
With IXM by your side, you have the power to DREAM BEYOND and DELIVER BEYOND.
WhoWe Are
Prof. Dr. Yusuf Can Erdem is a highly accomplished professional with extensive experience in management consulting, marketing, and academia. He holds a Bachelor’s degree in Management from Middle East Technical University, a Master’s degree from East Carolina University in North Carolina, USA, and a Doctorate from Yeditepe University.
Dr. Erdem began his career as a management consultant at PwC, where he gained valuable experience in strategic planning, operations management, and business transformation. He then advanced to executive roles in marketing within top-tier companies, notably serving as the General Manager at General Electric-Tradanet, where he led a diverse and global team.
Currently, Dr. Erdem teaches marketing, sales, customer experience management, customer relationship management, and international marketing courses at various universities and programs. He is also actively involved in training and consultancy projects across different industries, leveraging his practical experience and academic expertise to support organizational growth and success.
Dr. Nihat Tavşan, a graduate of Istanbul Technical University and Yeditepe University, is a highly esteemed figure in the realm of experience management, having accumulated over two decades of incomparable experience and expertise. His inventive approach to managing experiences has earned him a reputation as a preeminent industry thought leader, and his bestselling book, “Customer Experience Management: How to Design, Integrate, Measure, and Lead,” has solidified his standing as a foremost adept in the field.
Dr. Tavşan’s distinctive combination of theoretical acumen and practical experience has enabled him to conduct research and provide consulting services within a variety of industries, including Banking, Communication, E-commerce, Transportation, Accommodation, Retailing, FMCG, and Automotive, helping companies to evaluate and improve their customer & employee experiences.
Furthermore, Dr. Tavşan has also made a significant impact on the academic world, developing the first-ever customer experience management curriculum as a standalone MBA course and training a new generation of experts in the field. With a focus on inspiring and guiding others to achieve excellence in managing customer & employee experiences, Dr. Tavşan is widely regarded as an erudite and illuminating opinion leader in the experience management domain.
20+
Years of Expertise
453
Inspection Points
3
Week In-Depth Analysis
5
Prestigious Global Sources
Trusted by global brands
