Dr. Nihat Tavşan, a graduate of Istanbul Technical University and Yeditepe University, is a highly esteemed figure in the realm of experience management, having accumulated over two decades of incomparable experience and expertise. His inventive approach to managing experiences has earned him a reputation as a preeminent industry thought leader, and his bestselling book, “Customer Experience Management: How to Design, Integrate, Measure, and Lead,” has solidified his standing as a foremost adept in the field.

Dr. Tavşan’s distinctive combination of theoretical acumen and practical experience has enabled him to conduct research and provide consulting services within a variety of industries, including Banking, Communication, E-commerce, Transportation, Accommodation, Retailing, FMCG, and Automotive, helping companies to evaluate and improve their customer & employee experiences.

Furthermore, Dr. Tavşan has also made a significant impact on the academic world, developing the first-ever customer experience management curriculum as a standalone MBA course and training a new generation of experts in the field. With a focus on inspiring and guiding others to achieve excellence in managing customer & employee experiences, Dr. Tavşan is widely regarded as an erudite and illuminating opinion leader in the experience management domain.